ARMANI

Armani partnered with Chicago influencer Hayet Rida (@Hayet.Rida) to promote their new fragrance My Way. I worked together with her and photographer Alicia Fierro (@Aesthetiica) to add a personal spin on what My Way means to Hayet. Utilizing a voice memo she had on her phone as voice over, we were able to visually communicate the feeling Hayet gets when she does things “her way”. We filmed this with all natural light (using only reflectors) right after an intense thunderstorm. It was one of the more challenging shoots we’ve done, but we were so pleased with the outcome.